ITAA's strategic planning is a long-term process, helping ITAA define our directions, set goals, and allocate resources: 

• Identify trends and issues: Understand the challenges and trends that ITAA faces 
  
• Set goals: Define ITAA's goals and ensure they're aligned with our vision 
  
• Prioritize efforts: Focus ITAA's energy and resources on the most important tasks 
  
• Allocate resources: Make sure ITAA's  resources are being used effectively 
  
• Align stakeholders: Ensure that our members and other stakeholders are working toward the same goals 
  
• Guide execution: Use strategic plan to guide ITAA's projects and daily actions 
  
• Assess and adjust: Be ready to adjust ITAA's direction in response to a changing environment